Audience Development

According to the relevant studies, visitors to contemporary music mainly belong to a small educational elite. The positive listening experience is clearly linked to the level of knowledge about the art form. Recent audience research therefore emphasises the need to create new conditions for experiencing contemporary music that enable a positive listening experience even for inexperienced listeners.

In the workshop, individual strategies will be developed that invite the audience to engage in dialogue and enable active participation in the music, its themes and thought spaces. The basics of audience development will be taught, followed by a practical, step-by-step guide to creating an audience development plan. The aim is to develop individualised and creative approaches for reaching a broader or more diverse potential audience as well as sustainable interaction with the existing one.

Language: English

Workshop leader: Lisa Benjes

The workshops are aimed at artists and organisers from the independent contemporary music scene in Cologne and Berlin and are free of charge.

Free registration via: https://cloud.inm-berlin.de/apps/forms/s/jDTstST5NQJkpmMN4zwo4tes